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Beauty Industry

APC Packaging Refreshes Its Website

Emphasizes its efforts towards sustainability and innovation, with an improved user-friendly experience for brands.

APC Packaging, a women-owned global packaging solutions leader, has announced a refresh of its website to emphasize its efforts towards sustainability and innovation, with an improved user-friendly experience for brands.
 
The website has been enhanced with the user journey in mind, as it features new pages of information that brands would find extremely valuable. New landing pages such as “New Innovations” highlight APC’s unique packaging solutions. “All Points Covered” emphasizes its mission, while highlighting the reason why APC is the ideal strategic packaging partner. “Sales Process” breaks down a brands’ customer journey with APC, as an attempt to improve communications regarding expectations for its services. These additions increase engagement, enhance communication, and portray APC’s value across the website.
 
“Our new design and format add an extra element to our brands’ personality and solidifies our mark in the beauty industry as an innovative and sustainable packaging partner. Our focus has always been our clients, and a website is the first step towards that connection, so we are extremely excited to enhance that experience,” stated CEO, Lisa Lin.
 
APC Packaging encourages people to visit its website and explore its unique sustainable offerings, as well as check out its “Sustainable Education” page where it shares APC’s thorough expertise in sustainable packaging through webinars, blogs, and more. 

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